What to Wear to a Photoshoot: Photographer’s Advice for Clients
What you wear to a photoshoot isn’t just about fashion—it’s about storytelling. Your wardrobe choices influence the tone, mood, and visual harmony of your images. Whether you’re preparing for a portrait session, branding shoot, or family photos, thoughtful outfit selection helps ensure your images feel elevated, intentional, and timeless.
As a photographer, I often guide my clients through wardrobe decisions because it’s such a vital part of the creative process. The colors, textures, and silhouettes you choose affect how light interacts with your clothing, how you appear in relation to the setting, and even how emotionally connected your images feel. And if you're not sure where to start, don’t worry—this guide is for you.
Let’s explore what works, what doesn’t, and how to choose outfits that support your vision while avoiding common pitfalls like color casting or visual distractions.
Color Theory: Choosing Tones That Complement
Color plays a powerful role in photography. Neutrals like beige, ivory, taupe, gray, and soft earth tones tend to photograph beautifully in almost any setting. They allow the focus to remain on your face and expression while creating a cohesive, calm visual palette. Rich jewel tones—like emerald, burgundy, or navy—add a pop of color without overwhelming the image.
Avoid overly saturated colors like neon or super bright reds, as they can create harsh contrasts and unnatural skin tones. Instead, opt for hues that work well with your skin tone and the environment. If you're shooting outdoors, consider how your colors will play off natural elements—will you be standing in greenery, sand, or cityscapes? Harmony matters.
When shooting in groups or as a couple, coordinating without matching is key. Choose a shared palette—like warm neutrals, pastels, or fall-inspired tones—and mix textures and layers for added interest. This ensures variety without visual chaos.
Avoiding Color Casting and Distracting Patterns
Certain colors and fabrics can reflect unwanted hues onto your skin in photos. For example, bright green shirts can cast green light under your chin, while shiny or reflective materials might bounce light unevenly across your body. Soft, matte fabrics in flattering shades help avoid this and keep the focus on you, not your clothes.
Patterns are fine in moderation, but should be chosen carefully. Avoid loud prints, logos, or tiny stripes that can create visual noise or moiré effects in camera. Instead, opt for subtle florals, soft plaids, or solid layers that add depth without distraction.
Shoes, accessories, and even undergarments make a difference. Choose shoes that match the style of your outfit and avoid visible logos or overly trendy items unless they align with your personal brand or session goal. And yes—wrinkle-free, lint-free, and well-fitted garments always photograph better.
Wardrobe as a Branding Tool
For personal branding or business sessions, your wardrobe speaks directly to your audience. If your brand is clean, minimal, and professional, a structured blazer, solid blouse, and clean lines may be your go-to. If it’s creative, earthy, and relaxed, textured knits, warm tones, or layered linen might be more appropriate.
Think about how you want people to feel when they see your images. Confident? Approachable? Elevated? Align your outfit choices with that emotion. The clothing should reflect who you are—but also who you aspire to be.
I recommend planning outfits at least a week in advance, trying them on, and even snapping mirror selfies to see how they look when worn together. Bring a backup look if you’re unsure, and don’t hesitate to reach out for guidance—most photographers (myself included) are happy to help you prep with mood boards or outfit inspiration.
Confidence Is the Best Accessory
Ultimately, the best outfit for a photoshoot is the one that makes you feel amazing. When you feel good in what you’re wearing, it shows in every frame. Your shoulders relax, your smile becomes more genuine, and your presence fills the space.
Wardrobe is part of the story, but it’s not the story itself—you are. These tips are here to help you feel prepared and empowered, so the camera captures the most confident, connected version of you. Because when you’re comfortable, you shine. And when you shine, your photos glow with authenticity.
